Ecommerce merchants typically run promotions throughout the year. Some are seasonal, such as Free Shipping on Valentines Day Flowers and 20% Off for Cyber Monday. Others focus on product categories, such as Free Socks with Purchase of Any Jeans. Still others are sitewide, such as Free Shipping on All Purchases.
But how does a merchant know if a promotion was successful?…
Which Promotions Perform Best for Your Ecommerce Business?
The above article explains how to collect data to determine which promotions work best for your business.
Those who have done this kind of analysis – What tools/methods do you use?
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