Always begin by doing some research. Whatever the topic you may choose, see how others are approaching it. Find that unique aspect others have missed. Providing a different angle can help you stand out from the crowd.
Find multimedia elements to add to your blog. Multimedia helps boost your rankings in search engines, so it is important to add these elements to your blog. Whether you create your own media, or you curate and attribute from another site, it will help improve your blog rankings as well as allow increase reader’s engagement.
Be sure to add back links to your content. Linking back to every source you use in your writing is important. This will allow for multiple touch points which helps increase SEO.
Don’t forget to syndicate your blogs to your social channels! This is a major source to how your content will be found and if you audience likes what you post they will share with their audience. It is a win-win.