A logo is that part of branding assets which is used to create an identity. It involves creativity and innovation. There are certain basic types of logos which form alluring designs and layouts. These types differ by element, fonts, layouts, and aspects. I have listed some common logotypes below, take a look at them.

The Symbol

The first type of logo is a symbol logo. It revolves around adding an iconic or icon logo having a simple and clean layout. It gets mostly used by large brands and for large hoardings. Most popular business owners have preferred this type of logo, for example, Apple, Nike and Shell Oil.

Wordmark

This is the oldest type of logo. It involves creating a logo using words. The designer uses a particular font and writes the name of a brand as the logo of Coco-Cola and Facebook. In a simple manner, it depicts professionals and uniqueness. This is the clever way of printing your brand’s name on the mind of the audiences.

The Combination Mark

It is the most alluring manner of creating a successful logo. It involves the combination two logotypes- the watermark and the symbol. You mix a symbol and the name of the brand using a compelling font and color palette.

Well by getting a captivating logo designed, you can be sure to generate tons of traffic on your site. To achieve such an aim, you should consult a professional logo design company which can promise to deliver an enticing design.