To the gmail team,

You’ve built a tool for a billion people. Most of my blog readers use it every day, and so do I. Thanks for creating an effective way for people to connect to the people and ideas they care about.

That comes with responsibility. The same responsibility that the postal service has… to deliver the mail.

I’m aware that you don’t charge the people who use gmail for the privilege. In fact, we’re the product, not the customer. Your goal is to keep people within the Google ecosystem and to get the writers and marketers who use email as a permission asset to instead shift to paying money (to Google) to inform and reach their audience.

So you invented the ‘promotions’ folder….