Looking for some advice here. So I have done outreach before with Companies who have had major products or services that pretty newsworthy. However, how do to you outreach for smaller companies or services that do not have much of a reach.
For example, I have some sites I’m working on right now in a tight niche – video games. They have a great service (they coach players in competitive games), but getting contextual links have been pretty difficult for them as the creators of the website do not have a lot of clout in the community (however, some of the coaches do).
I’m trying to gun for big sites like Polygon, IGN, etc. I have gotten links a lot of niche forums and sites, which have been great for them, but I really want to get the big brand builders for them. Their blog and guest posts are amazing (their posts are usually over 2,000 words)
I’ve always done outreach through contributors before and it works for most niches, I’m just not sure if it works for this one.
Thoughts on this?
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