Local SEO is an efficient way to market your Business Online. It helps businesses to raise publicity of their products and services online to the native local customers at the time they are searching for your services. People use local search everyday to find the top services in their area. You can facilitate and get found regionally by these potential customers and increase your sales. People try to use local search strategy by going through Yellow pages, Just dial ,and reviews on local sites to check the best services and select the one which has good reviews.
What a search Engine takes into consideration for their local search results are mentioned below.
On Page Signals:
Local SEO Ranking mainly depends on NAP(Name, Address and Mobile Number) of the business which in turn depends on Domain authority, Page authority, Title,Description,H1 tags, URL, Keywords, Content and many more.
My Business Location Signals:
Google my business is one of the ranking factor so there is a need to make sure the following is addressed:
• Individual description for each location of business
• Categories in place within the website
• Local mobile numbers needs to be added
• Photos of location and business logo
• Correct opening timings
• Reviews of clients pushed to the website
• Address needs to be checked against website address to remain consistent.
External Location Signals:
The Name, Address, Mobile Number needs to be same on all Internet citations across all Yellow pages .These must be checked against Google My Business and website location address.
Link Building is and will be future best practice for SEO. Additional for local SEO gaining links to regional pages will benefit massively. When building links for local SEO, the same best practices apply from link building for domain authority, spam score.
Asking your customers to leave a review on Google+ is beneficial. These reviews are very much helpful as other visitors try to read reviews before going for our products. Reviews are shown in SERP and are indicated by stars.
The value of social signals are growing day by day. And it’s not just creation of accounts. It adding value to your accounts and your profile by posting regularly. The following social signals are considered.
• Twitter followers
• Active accounts
• Consistency of posts
Number of clicks on the website is considered for behavioral and the following needs to be implemented.
• Mobile functionality
• Click through rate from SERPS (maintaining the titles and descriptions)
Personalization influences many of our searches. The following are taken into account
• Personal History
• Social Connections
• Local and mobile search factors
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