How does it work? How can SEO raise your online presence and give you an edge over your competitors? These are common questions that come to mind when you hear the word SEO. There are tons of resources about it on the Internet. It is literally an endless rabbit hole you can fall into.The web is full of clutter and you need to distinguish fact from fiction. In addition, you want a simplified guide about SEO so you can easily learn some tactics to use on your website.Quality Link BuildingMoving your rankings up on search results require quality links. A word of caution, it is harder to rank highly for a particular keyword if you are competing against sites that have more quality links than yours.Why is this? Links are the currency of the web. Every time your content gets linked to, it means that you provide massive value to Internet users. It is why links are such a strong factor in Google’s algorithm.How to acquire quality links?The general rule when it comes to link building is to avoid “spam tactics.”Here are a few dos and don’ts to follow.Do try to acquire links naturally, even if it takes time.Do build your links consistently and organically, which means you should schedule your link building efforts and follow it by heart.Do not use link farms or link directories in your campaign.Do not use any automated tools that lets you build thousands of links in just a short period of time.Do not be tempted to buy links or you will be flagged by Google. All your efforts will be for nothing if you get too impatient.Where to get the link naturally?To get quality links for your site, you can follow these link building strategiesLink BaitingThis is another effective method of building powerful links on a large scale. Is it as simple as producing valuable content? No, but you hit the right spot if you understand what people want.To start off though, it must be free and shareable. It must be so valuable that people would be willing to share it.There are different types of link bait and this can include the following:InfographicsBeginner guidesBreaking NewsIndustry reportsHow to guidesTop listsArticle DirectoriesArticle submission is one of the most popular ways of building back links then. This is still useful as most article directories are authority sites. You can focus on creating multiple quality and unique articles and spread them out to different directories for best result.Broken Link BuildingThis is a new but powerful effective link building strategy. With this strategy, you can reach out to quality sites and use it as an opportunity to ask the site administrator to fix those broken links with a link to your site.Video Link BuildingYouTube is surpassing Google search in terms of monthly searches. If you want to capture visitors from YouTube, create a compelling video with a link on the description that points back to your site. Make sure that the video and your description are related. Also, it does not need to be a long; a 3 to 10-minute video will do with useful information about your topic.Tools to Assess Your SEO CampaignsTo get the result of your current campaign, you can utilise free online tools like Google Analytics and Google Webmaster Tools. Once you created a Gmail account, you can use it to access these tools.We have made a step-by-step guide for you. Showing you how to setup Google Analytics and Google Webmaster Tools. These are essential in tracking your goals and showing progress in your SEO efforts.
Category: Link Building
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