I’ve poured over the immigration advice from the UK visa service, and I’m still unclear.

I am a citizen of the US, and I want to hold an event in London, where I would sell tickets directly to the attendees (I believe I would be considered an entertainer).

The standard visa might work – people are allowed to perform under this route, but you are not permitted to take part in any paid or unpaid employment. My question is, if I fall into this category, I am not being paid by or employed by anyone, but I will be charging for my tickets, although I will not even be selling the tickets in the UK, just online in advance to (presumably) British people. The website says that under this visa ‘direct selling to the public’ is not allowed, but I don’t know what that entails.

The Permitted Paid Engagement visa might work, but I do not have a sponsoring organization or an invitation from an arts organization. I typically find and hire out an event space myself, so I do not know who would invite me.

If any entertainers/musicians or other performers out there have gone through this, let me know!