Hey guys! Want to share a quick excerpt from Mailchimp's research here.
MailChimp did a research and analyzed millions of email subject lines. They have found that 1 word increases open rate by 57% for all users on average.
Here you can see what you can gain or lose when you use specific words in your subject line.
Positive impact on open rate:
Thank you: +57%
Negative impact on open rate:
Last chance: -45%…
4 Words to Save and 4 Words to Kill Your Email Subject Line
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